03 · Service

Design & Creative Services

Design That Drives Outcomes

Great software deserves great design. Our design practice covers the full creative spectrum: brand identity and logo systems, user research-driven UI/UX design, and production-ready 3D assets for games and visualisation. We don't just make things look good, we design for measurable outcomes: user engagement, brand recognition, and conversion rate improvement. Every deliverable is developer-ready and documented for consistent implementation.

What We Deliver

Design is not decoration. It is a functional layer of your product that determines whether users understand what to do, whether they trust your brand, and whether they come back. Codanum's design practice is embedded in our engineering work, which means our designers think about implementation constraints, accessibility requirements, and performance implications alongside visual quality. Our brand identity work starts with strategy, not aesthetics. We conduct competitive audits, stakeholder interviews, and brand positioning workshops before opening Figma. The result is not just a logo, it is a complete system: logo mark and wordmark in all orientations, a colour palette with WCAG-verified contrast ratios, a typography scale, an icon system, and a brand guidelines document that ensures consistent application across every touchpoint from your website to your pitch deck. For UI/UX, we follow a structured process: user research (surveys, interviews, usability testing on existing products), information architecture, low-fidelity wireframes, interactive prototypes for user testing, and high-fidelity implementation-ready designs. We use Figma with auto-layout, component libraries, and design tokens that map directly to CSS variables, so the handoff to development is clean and frictionless. Our 3D asset pipeline covers everything from concept sketches and reference board creation through modelling, UV unwrapping, texturing (PBR workflow), rigging, and animation. We deliver in the formats your pipeline needs: FBX and OBJ for game engines, GLTF/GLB for web (Three.js, React Three Fiber, Spline), and native Blender source files for your own ongoing use.

Our Process

01

Brief & Research

Stakeholder interviews, competitive audit, user research, and brand positioning workshop to establish design direction.

02

Concept & Wireframes

Moodboards, concept exploration, low-fidelity wireframes, and information architecture for feedback before visual design.

03

High-Fidelity Design

Full visual design in Figma with component library, design tokens, responsive breakpoints, and interactive prototypes.

04

Iteration & Approval

Up to three rounds of structured feedback and revision, with usability testing on interactive prototypes if required.

05

Asset Delivery

Production-ready Figma files, exported assets, brand guidelines PDF, and developer handoff session.

Common Questions

Q: Do you handle design handoff for development?

Yes, all design deliverables include developer-ready Figma files with design tokens, component specs, and responsive breakpoints documented.

Q: Can you redesign an existing brand?

Absolutely. We start with a brand audit, competitive analysis, and stakeholder interviews before presenting a redesign direction.

Q: What 3D formats do you deliver?

We deliver in FBX, OBJ, GLTF/GLB, and .blend source files. For web, we optimize for Three.js and React Three Fiber.

Q: Do you design for accessibility?

Yes. All UI designs meet WCAG 2.1 AA contrast requirements as a minimum. We also check focus order, touch target sizes, and screen reader compatibility at the design stage.

Ready to Start?

Tell us about your project. We will respond within one business day with a clear, no-pressure assessment.