DC Crush

Engro Foods wanted their Olper's product line to do more than sit in ads, they wanted people actively engaging with it. The idea was a match-3 puzzle built around eight real Olper's SKUs (milk cartons, juice boxes, dairy treats) as the matching pieces, with a competitive leaderboard and real prize coupons to keep players coming back through the campaign window.

A branded match-3 had to function as a polished consumer game, not a thin marketing asset. The combo and chain reaction system needed careful tuning so that individual matches felt rewarding and larger chain clears felt spectacular, without the difficulty curve alienating casual players. The real-time leaderboard required a backend that could handle concurrent score submissions without cheating vectors, and the prize coupon integration needed to be verifiable and tamper-resistant. All of it had to sit inside a visual identity that carried Olper's cheerful palette without compromising grid readability across device sizes.

DC Crush runs on a custom match detection engine built in Unity, supporting standard three-in-a-row clears alongside L-shaped and T-shaped combo patterns that trigger chain reactions across the grid. Each of the eight Olper's SKUs is illustrated to brand specification and animated with particle-burst feedback on clear. A Firebase backend handles real-time leaderboard ranking and prize coupon generation, with server-side score validation blocking client-side manipulation. Sound design and a timed-round structure keep session pacing sharp, rewarding fast players while remaining accessible enough for a mass consumer audience.

DC Crush shipped with the Engro Foods Olper's campaign as planned. The prize-driven leaderboard kept players coming back across multiple rounds to improve their rank and earn coupon rewards. Grid readability held up across screen sizes despite the branded illustrations, and the Firebase backend handled concurrent leaderboard submissions without a single reliability issue through the whole campaign.

"DC Crush landed exactly where we wanted it: genuinely fun to play, unmistakably Olper's, and with a prize mechanic that kept people coming back. It worked as a game first and a campaign tool second."