How Insta AS Increased High-Value Organic Leads by 150% with a High-Performance Digital Presence
Written by Sofia M., Lead Designer at Codanum
The Context
Insta AS had the reputation, built over years of word-of-mouth as a premium commercial plumbing and rehabilitation firm in Pakistan, but their website didn't look like a company that could back it up. Competitors with weaker service but stronger online visibility were winning contracts that should have gone to Insta.
The Challenge
Their old WordPress site took over 4 seconds to load and suffered from poor mobile responsiveness. It lacked a secure portfolio to showcase their complex industrial projects, and the generic contact form was flooded with low-quality residential spam instead of their target corporate clients. They needed a complete digital transformation to capture enterprise leads.
+150%
Lead Gen
<0.8s
Load Time
The Solution
We rebuilt the site as a strongly-typed SvelteKit application deployed globally on the edge. Lazy-loaded image galleries showcased their industrial portfolio without any performance penalty. Sanity CMS gave the marketing team a headless, structured way to publish case studies independently. Intelligent dynamic routing and technical SEO targeting local B2B search intent completed the picture.
The Impact
Post-launch, site load times dropped under 800ms globally, passing all Core Web Vitals. Within the first quarter, high-value organic corporate leads increased by 150%. The intelligent inquiry form reduced spam significantly, improving the sales team's closing rate by 35% on digital acquisitions.
"The difference in the caliber of clients reaching out to us now is night and day. The website finally matches the premium quality of the piping systems we actually install."
